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Volunteer recruitment is evolving as people seek greater flexibility, meaningful experiences and opportunities to use their skills. Short-term, project-based and skills-focused roles can make volunteering accessible to a wider range of people. Organisations that adapt their opportunities and clearly demonstrate the impact volunteers make will be better placed to attract, engage and retain volunteers.

Skills and impact-focused volunteering isn't about replacing traditional roles, but adapting to today's volunteers. By offering flexible, clearly defined projects, recognising people's skills and demonstrating the difference their contribution makes, organisations can attract a wider range of volunteers. Treating volunteers as collaborators can create stronger experiences, greater impact and more resilient volunteer programmes.

The volunteering landscape is changing. Work, family commitments and competing demands on people's time mean traditional, fixed roles don't always fit modern lives. Volunteers increasingly value flexible, skills-based opportunities where they can see the impact they make. For organisations, adapting how volunteering is designed, communicated and supported is key to engaging the volunteers of today.